Items we can offer in this category:

1. In-depth SEO review

SEO is quite complex, but we will simplify the process by informing you on your current status by giving you a selection of reports. We complete the following

1. Keyword Research

First of all, a keyword is a word that people enter in to a search engine(ie Google, Yahoo). The search engines try to match the searched keyword to a site which contains matching content. What we do first is get from you, what you think your customers will be searching for. From this, we have a great idea about your business already, as these search terms should be the most important elements in your business. What we do next is return with how effectively your site is with these search terms. Finally and most importantly we come up with niches, or items similar to your original search terms, but ones which have a high number of searches and low number of results, this can be varied from a word misspelled or and new unknown item on the web.

2. Competitive Analysis

We will list and analyse the main of your competitors, what they offer, how they are better than you, and how you are better than them, what is working in their site, and what is not. Then we come up with areas of opportunity for your business, and how you can challenge your competitors and ideally rank higher than them.

3. Link Building

This is the process of getting your website link on another website. It is better to get your link on a popular site because of two reasons, the first is that a lot of people will visit that site and they will click on your link if they are interested, secondly search engines will rank your site higher if you have links coming from popular sites. A good process is to offer useful links on your site, but if you link to any other website, its good to make sure that they link to you.

4. Search engine submission

We submit your site to over 50 search engines

5. Local Search Optimization

A local search typically includes a location as keyword in the search term, for example “Guinness Ireland” and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. It's important that your site is listed locally, as well as having all of your contact details available. We will suggest the local search terms that will affect you and also any local company listings which you should be present on.

6. Website optimization Services and Content Development

This is where we analyse your websites content, menu structure, url structure and layout, and report the areas which need modification, which we can perform for you. We also implement the new list of search terms in to your site, so your site is optimised for these search terms, and can be easily found by a potential customer.

7. Report

It's important to see a change in your business after the SEO work is done, but this takes time, and works best when aided with a marketing plan, covered below. We like to see the current number of visitors to your site, and the after number a month or 2 months later. We can achieve this by adding Google Analytics to your site, as explained in more detail below

2. Pay per click (PPC)

The in-depth SEO review above, is a process which will help improve your organic listing in search engines. Organic listings are those which you do not have to pay for the position or ranking. There is an option called Pay per click, which we can help you with, which involves paying the search engine to list you for a particular search term. Generally we would recommend trying the in-depth SEO review first, as its cheaper and can be just as effective as Pay per click

3. Pay for Inclusion (PFI)

Pay for inclusion is similar to Pay per click above. This technique is when certain websites and directories require payment in return for listing your website or business. This can be quiet effective for certain business, but we would generally recommend trying the in-depth SEO review first.

4. Google Analytics

Keeping your site ranking high in search engines can be a once off modification, but you need to keep monitoring your site, so see if customers are increasing/decreasing, what are the most popular pages, what countries and cities are your customers from etc. We offer Google analytics, which will allow you to constantly monitor your site, and react to any changes in the market as it happens. Without Google Analytics people cannot see whether or not the changes to their site have generated more traffic/sales. They also cannot tell if their real life marketing efforts are successfully driving traffic to the site. Google Analytics gives you the ability to sustainably improve your website. Without measuring your site’s performance, you do not know if you’re succeeding or failing!